Staying Ahead of the Crowd:
Business consulting as a fresh point of view for further growth
Leading a business is a demanding job. And leading a successful business is a bold and relentless adventure. Running in the never-ending circle in today’s competitive environment takes so much energy and effort that managers and company owners sometimes lack the fresh perspective. Business consulting is a great help fuel the organizations for further growth.
What is business consulting?
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Business consulting is expert work with companies, business owners and entrepreneurs on one or more areas of business operations with the goal of solving complex challenges, implementing strategy changes, maximizing profits, and improving overall business efficiency. After thorough research, data analysis, processes’ examination and other tasks depending on the specific objectives the business consultant provides expert advice and guidance on the best way forward.
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Business consultancy tasks I PERFORM
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Business consulting may include:
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researching the company
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analyzing finances, data, and product / service portfolios
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interviewing the company employees
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gathering and preparing information and reports
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discussing the pros and cons of strategies with the top management
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leadership and people development consulting
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profitability, marketing, sales, product development consulting
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strategy and long-term planning and development outlook
What makes me a valuable business consultant?
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I am a high caliber professional with more than twenty years of marketing, public relations, sales, commercial and management / board member experience, mostly with global companies in FMCG, food and beverage, retail, financial services and pharmaceuticals sectors in companies Procter & Gamble, Colgate-Palmolive, General Electric, Johnson & Johnson, Orkla. I combine the international experience with solid local expertise on the Baltic markets, versatile B2C and B2B knowledge, as well as analytical mindset intertwined with creative perspective. Getting certified as as an executive coach has added an incremental skillset.
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What IS MY TARGET AUDIENCE?
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Target audience for my services are small and medium size businesses, as well as solo entrepreneurs, in the following industries: consumer packaged goods (FMCG); food and beverage; financial services; marketing, creative and media agencies.
My areas of expertise
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I specialize in the following services:
Strategy consulting
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Assistance in the company’s upper-level decision-making (C-Suite, directors, and senior managers)
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Guidance on developing / shaping business strategies and business planning
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Analysis of company’s budget, P&L, profitability, and recommendations
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Identifying opportunities for further growth
Marketing consulting
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Guidance on the strategic marketing roadmap
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Brand development including brand guidelines, image building, design and packaging, PR
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Analysis of the full marketing mix including pricing, distribution channels, integrated marketing communications and ROI
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Recommendations on marketing plans, communication, and implementation
Sales consulting
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Sales structure and channels effectiveness analysis
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Guidance on remuneration schemes and incentive programs
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Advice on sales and key accounts plans, targets and KPI’s
Product development consulting
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Advise on market intelligence, research, consumer insights, target audiences, segmentation
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Product portfolio analysis and recommendations
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Guidance on new product development and innovation process implementation
What Clients Say
Gunta provided invaluable coaching during my transition from a corporate role to an entrepreneurial path. Her coaching felt like a supportive partnership. Drawing from her own transition experience, she understood my challenges, helped me develop clarity, and gently nudged me towards my goals.
Eugenia C., United Kingdom
